Great call this week, as Mike Wolf of ABI Research talks to Tom Cullen, the VP of Sales and Marketing for Sonos. Sonos is a manufacturer of wireless multi-room audio systems, and Tom tells us about how Sonos went through an intense period of useability testing - as they tap the expertise of the woman who helped with useability for Philips’ Streamium products - to put useability “in the bones of the device”.
Some interesting info Tom reveals about the typical Sonos user:

-typically male

-have thousands of tracks

-typical income is over $100 thousand

-users are generally not in their 20s, but typically 30-45

-Average of 3 rooms supported per customer, up from 2 rooms just a couple years ago

-The average user say their music listening has doubled since buying their Sonos system.

Take a listen:

download link

This entry was posted on Wednesday, August 15th, 2007 at 1:44 am and is filed under General, Home Network, Podcast, Sonos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.