For any of you who are looking for an overview of Digital Rights Management and content protection, this is a great show. This week’s guest if Brian Baker, the CEO of Widevine Technologies. Brian gives us some background on his company, which is multi-platform and network content protection provider. Mike Wolf of ABI Research asks Brian about the differences around the traditional conditional access market and DRM, as well as how the music DRM market differs from that of the premium video market. Some highlights:

-Brian talks about his discussions with music labels who are interested in using non-player and digital marketplace specific DRM

- Brian talks about how studios are looking not only to protect their premium digital video assets, but also looking to content protection to protect the integrity of the embedded advertising in the video

-Brian talks about efforts around in-home distribution and protecting content as it moves from device to device

Overall its a very interesting call.
[audio:http://mediacenter.thepodcastnetwork.com/audio/tpn_mediacenter_20070827_103.mp3]

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Great call this week, as Mike Wolf of ABI Research talks to Tom Cullen, the VP of Sales and Marketing for Sonos. Sonos is a manufacturer of wireless multi-room audio systems, and Tom tells us about how Sonos went through an intense period of useability testing – as they tap the expertise of the woman who helped with useability for Philips’ Streamium products – to put useability “in the bones of the device”.
Some interesting info Tom reveals about the typical Sonos user:

-typically male

-have thousands of tracks

-typical income is over $100 thousand

-users are generally not in their 20s, but typically 30-45

-Average of 3 rooms supported per customer, up from 2 rooms just a couple years ago

-The average user say their music listening has doubled since buying their Sonos system.

Take a listen:
[audio:http://mediacenter.thepodcastnetwork.com/audio/tpn_mediacenter_20070814_102.mp3]

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